FOR IMMEDIATE RELEASE
Sell By Design Contest To Award One Lucky Metrowest Area Homeowner A Home “Facelift” Valued At Up To $50,000
HOPKINTON, MA, February 1st, 2010 – Hallmark Sotheby’s International Realty announced today that they have collaborated with Weston Nurseries of Hopkinton, Gilmore Building Company of Grafton and Phillips Design of Concord to present the “Sell By Design Contest” for single family homeowners planning to sell their home this spring in eighteen (18) specific Metrowest area communities. One grand prize winner will be awarded a home “facelift” package valued at up to $50,000 from the participating partners designed to enhance their home’s marketability and appeal.
Single family homeowners in the communities of Ashland, Dover, Framingham, Franklin, Grafton, Holliston, Hopkinton, Marlborough, Medfield, Medway, Milford, Natick, Northborough, Sherborn, Shrewsbury, Southborough, Upton and Westborough are being encouraged to visit www.SellByDesignContest.com between February 1, 2010 and March 31, 2010 to enter the contest by submitting their 100-word essay on why their home would most benefit from a home “facelift”.
One grand prize winner will be selected on April 9th and that homeowner will receive a home “facelift” package from the participating partners valued at up to $50,000. This renovation will include comprehensive interior and exterior improvements intended to increase the home’s market value and overall appeal to buyers. Once the renovations are complete, the home will be listed for sale by Hallmark Sotheby’s International Realty. Five (5) runner-up homeowners will also win Flip video camcorders and consultation packages from all of the participating partners.
“We are participating in this event because it is not everyday that you get the opportunity to work side by side with other industry leaders such as Weston Nurseries, Gilmore Building Company and Philips Design in such a creative and collaborative environment. Understanding the of intrinsic value of first impressions in our industry, we couldn’t be more thrilled to have the opportunity to offer one lucky winner up to $50,000 in home improvements to best position their home for sale in today’s competitive real estate landscape.” – Erika Paul, President and Broker-Owner, Hallmark Sotheby’s International Realty
“We are participating in this event because we think Hallmark Sotheby’s has really come up with a great concept that will demonstrate what prudent investing into your home will do for its value. We have stated for years that investing in your landscape will increase the value of your home by more than you put into it.”-Peter Mezitt, President, Weston Nurseries, Inc.
“The Sell by Design contest presents a perfect opportunity to demonstrate to homeowners that a higher selling price and shorter sales cycle can be realized by enhancing a home’s attractiveness before the selling process begins. We are participating in this event because we believe strongly in this concept’s value to the homeowner and because, teaming with the celebrated talented companies – Weston Nurseries, Hallmark Sotheby’s International Realty and Philips Design – to showcase what is possible, is exciting.” – Eric Gilmore, President, Gilmore Building Co., Inc.
“Phillips Design, along with this team of experts, believes that a relatively small investment will show homeowners how easy it can be to increase not only the curb appeal but also the actual market value of their home. Moreover, with Phillips Design’s collective years of experience with color, furniture placement, lighting and general staging, the sense of style brought into the home will be unmatched by one’s own singular effort.” – James Lipcon, Manager Phillips Design
“In today’s competitive real estate market, sellers need to leverage every advantage possible. This includes landscaping, design, staging and home improvements. The concept of bringing the best and the brightest in the industry together to showcase the value of their services to home sellers was the impetus of the Sell By Design Contest.” – Muneeza Nasrullah, Realtor, Contest Coordinator, Hallmark Sotheby’s International Realty.
Details and official contest rules can be found at the contest’s website, www.SellByDesignContest.com
Hallmark Sotheby’s International Realty is located at 11 Grove Street, Hopkinton, MA, 01748, and can be reached at (508) 435-9200. For more information, visit www.HallmarkSothebysRealty.com.
Media Contact:
Muneeza Nasrullah
Contest Coordinator, Sell By Design Contest
11 Grove Street
Hopkinton, MA 01748
508.254.5312 phone


